Columbia University

Technology Ventures

Spark Workshop: What is the best way to find non-prescription remedies for patients and caregivers?

November 15, 2017
Ashley Lim
Uris Hall Room 141
3022 Broadway
New York, NY
CuraHub is a personalized product search website for patients looking for non-prescription remedies, starting with patients suffering from psoriasis. About 44% of patients search online for medical information, but many end up with inaccurate information and a long trial and error process. CuraHub aims to improve patient outcomes by simplifying the product search process and empowering patients with knowledge. Their vision is to help find optimal treatment for each and every patient.
Areas for discussion
  • Which consumer segments should CuraHub target?
  • What features are most valued by the target customers?
  • What are the best ways to reach and engage customers

Facilitator Biography

Ashley Lim ’12CC, Founder and CEO of CuraHub
Ashley grew up close to her grandmother, who suffered health complications from obesity. This ignited Ashley’s interest in medical treatment and personal healthcare, which have become her lifelong passions. Her goal is to share this interest with others through CuraHub. CuraHub aims to empower patients with knowledge of treatments and to advance medical research.
Prior to CuraHub, Ashley worked in healthcare consulting at the Boston Consulting Group and Booz & Company. She has a BA in Chemistry from Columbia University, and is currently completing her MBA at Wharton. Ashley reads the nutrition labels on all her food and counteracts the calories by dancing ballet and choreographing Kpop.